Emballer, a retailer and distributor of IT and mobile products across Southeast Asia, netted such a winner when it subscribed to SimplyCast eMarketing on Singtel myBusiness.
A cloud-based all-in-one email marketing suite, the application lets users create and broadcast information to contacts while collecting and storing contact data in a centralised contact list.
“With SimplyCast eMarketing, we are now able to create EDMs (Electronic Direct Mailers) in a short time, thus improving our speed to market,” says Andrew Wong, Emballer’s General Manager. “Its simplicity has also allowed us to deploy one instead of two staff for any campaign creation.”
Emballer runs EDM campaigns fortnightly. Prior to using SimplyCast eMarketing, the company took one to two weeks and two employees to manage each EDM from design stage to broadcast. More work was needed to maintain and update its customer database before and after each campaign.
With SimplyCast eMarketing, Emballer now takes only two to three days for each EDM. The work-in-progress can be viewed and edited by everyone involved concurrently, and the drag-and-drop and template features help jumpstart each campaign design. Easy to use and navigate, SimplyCast eMarketing has simplified things for the company, and customers have even noted the more professional look of its EDMs.
Being cloud-based has also made implementation easier. SimplyCast eMarketing’s smart contact list management adopts the industry’s best practices, allowing Emballer’s contact lists to be uploaded and organised efficiently, and updated after each broadcast.
Such organisation and integration let Emballer create, send, track and respond to contacts, and assures the company of higher success in its marketing activities through quality leads.
The application has certainly helped automate and expedite Emballer’s email marketing efforts.
“The response rate is tracked more systematically via SimplyCast. It is easier to use, allowing us to roll out our EDMs more responsively and has improved our communication with customers,” Andrew enthuses.
