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Win greater customer loyalty with omni-channel engagement
 
 
Omni-channel marketing gives you a single platform that can help you consolidate marketing efforts across various channels, tracks customers’ shopping habits, and creates personalised deals for them.
 

This new approach uses a single platform that consolidates marketing efforts, tracks customers’ shopping habits, and creates personalised deals for them.

Holistic view

Retailers often engage customers using multiple channels and platforms, such as in-store, advertising and social media. However, doing so doesn’t give you a holistic view of how customers are effectively engaged and reach the all-important “purchase” stage. Responses and data from the various platforms are not collated to create insights that help you engage better with them.

Today, some businesses make the most of their marketing dollar through omni-channel marketing. This allows them to track the various marketing channels and interactions with customers through all stages of the customer journey: awareness, consideration, purchase, loyalty and advocacy.

 
Simplifying omni-channel marketing

Solutions such as Tao of Shop offer a singular view of customers’ engagement across all platforms, lets you track their activities, as well as reactions. Marketing activities are simplified: posts and promotions can be managed and published across all your digital platforms.

 

Customers can then enjoy a seamless shopping experience whether they shop online from a computer or a mobile device, or from a bricks-and-mortar store. This unified experience presents a single face to the customer, allowing you to respond to them consistently, even when their needs change.

Tao of Shop enables you to create an eShop on the web and mobile apps, with built-in PayPal and credit card payment features. This means customers can shop anytime, anywhere, whatever your store’s operating hours.

 

When customers are near or in the store, you can auto-push coupons and promotions through the mobile app. Promotions personalised from their profiles and past transactions help engage customers and drive traffic to the store.

The solution also enables you to create an eShop on the web and mobile apps, with built-in PayPal and credit card payment features. This means customers can shop anytime, anywhere, whatever your store’s operating hours.

Better insight

Since you can now track customers across multiple platforms, you will have better insights into their shopping patterns and needs, and learn who your high-value customers are. When you tailor information and promotions relevant to each customer, they’ll get a sense that you care about their needs.

Tao of Shop includes a rewards system which allows you to reward customers not only based on their purchases. They can earn reward points when they refer friends, share brand content on their social media accounts, or check in when they are at the store.

Unlike other platforms, Tao of Shop doesn't limit the number of customer records you can store. Moreover, customer information is securely hosted on the cloud in Singapore and only you have access to your customer database.

 

With such a platform that offers you the ability to track your customer interactions across various channels and gives you the power to tailor and engage your customers individually, you’ll be able to make better informed decisions and drive stronger customer loyalty, all of which will help improve your sales and marketing efforts.