Techblog
What is Google Optimize and How Can It Work for Small Businesses?
Google has many tools to help small businesses and the latest is Google Optimize - an A/B testing solution. How does it work and what can it do for your business?
Google has a huge suite of free tools available for small businesses, such as Drive, Analytics, Documents and Mail. The latest addition is Google Optimize that helps you boost the user experience and your effectiveness in engaging customers by making it easy for you to test various elements on your business website. This is done through A/B testing, multivariate testing and redirect tests.
What are these tests?
- A/B testing allows you to test multiple versions of the same web page to see which one works best with your customers.
- Multivariate testing allows you to test two or more elements on a page (text, an image or call-to-action button) to see which combination is the most successful.
- Redirect tests involve testing two different urls – more commonly used when comparing two very different landing pages.