Techblog
Understand and interpret your key digital advertising results
Digital marketing can be a great way of reaching more customers. But understanding the results data produced by your digital advertising campaign can be quite intimidating, especially if you’re new to digital marketing. Here’s how you can make sense of the data and use it to optimise your online campaigns.
You've created your ad and it’s ready to be seen by everyone. Unfortunately, digital advertising doesn’t stop here. Your next step is to find out how it's actually performing. Tracking basic statistics like impressions, clicks and conversions is a great way to start.
Understanding the difference and the relationship between those three metrics will help you make sense of your campaign data. You’ll be able to see which areas give you the best Return On Investment (ROI) and which ones are the most important to pay attention to.
Everything starts with a good impression
All online advertising starts with impressions. It’s essentially a view of your ad, that’ll depend on search keywords (for search engine marketing) or interests (for Facebook advertising) of your target audience. Each impression is counted by the number of times the ad is served and viewed. This is where you’ll likely get the highest numbers, as an impression is registered every time your ad is loaded and viewed.
But when interpreting the number of views, keep in mind that if the same person views the ad multiple times it still counts as multiple impressions. Additionally, if the same person sees your ad on several devices (i.e. phone, tablet or desktop) they’ll count as a unique impression for each device.
When creating your online ad, remember first impressions matter. Each impression is an opportunity for you to get a potential customer to visit your website. You just need to create an effective ad.
This article was originally published on Adtiq. Click here to read on.