Techblog
Five ways for SMEs to use freelancers effectively
As a growing business you may not always be able or want to hire a full-time staff. Working with freelancers may be the best option.
Freelance help can be the ideal solution for many small and medium enterprise owners. There are less hiring costs such as holiday and sick leave involved, you can employ them for short- or long-term projects and save costs. However, the rules and expectations differ hugely when it comes to managing a freelancer. If not managed properly, freelancers can create more problems for the small business owner.
Here five ways to use freelancers more effectively.
1. Find the right platform and ask the right questions
There are a number of large online freelancer networks, including Freelance.com, Freelancezone or UpWork. However with many freelancers to choose from, these sites can be challenging to navigate sometimes.
If you find these platforms too crowded, your best bet is to ask for referrals from other business owners and your own network. Ask your personal connections if they can recommend anyone. Alternatively you can search on networking platforms such as LinkedIn, using key words relevant to your business.
During the interview process make sure you ask them for references or work samples. If they’re just starting off, you could give them a test to prove their ability. Ask them about how much they charge and be direct about your own budget. Be clear about what you need and the quantity and quality of work that you expect.
2. Set a clear brief and expectations
In all working relationships you want to start on the right footing. Make sure you but together a detailed brief. Put down in writing the complete scope of work required so it's clear what is expected. Include any special or unique requirements as well as the potential for further work after the completion of the job - if your freelancer does out you want them to be able to hire them for the next project immediately. If everyone begins the job knowing what's expected there's less chance of hold ups or misunderstandings.
3. Set a realistic time frame
Freelancers usually work solo, juggling several projects simultaneously. To make sure they’re doing the work you need from them, give them enough notice. Let them know if you have an important deadline and provide as much information as possible. You can’t assume they will work on your project immediately and to the exclusion of others.
It’s helpful for both parties if you can provide details and context for the assignment you want them to take on and examples of what you want.
Clear and regular communication is vital. Follow up to make sure both parties are on the same page in terms of timing and deliverables. Don’t micromanage though. After all, they likely got into freelancing because they wanted independence and flexibility.
4. Maintain a good relationship
The relationship with freelancers is usually less hierarchical, and doesn’t require the same amount of attention as a full time employee. It doesn’t mean though that you don’t have to manage the relationship and make an effort to maintain good communications.
You have to actively engage with and manage freelancers so you can get the best results, especially if you want them to work for you again. Understand what they want, whilst being clear about your expectations. Get to know them better and avoid making the relationship purely transactional.
5. Give constructive feedback
You don’t have to do a formal review but telling freelancers what you think of their work will be beneficial to both of you. Your feedback will likely improve their performance as well as your relationship.
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You can search on large online freelancer networks or ask for referrals from other business owners and your own network.
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Ask them for references or work samples. Ask them about how much they charge and be direct about your own budget.
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Discuss a realistic time line and provide details and context for the assignment you want them to take on.
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Actively engage with and manage freelancers so you can get the best results, especially if you want them to work for you again.
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Give constructive feedback. Telling freelancers what you think of their work will be beneficial to both of you.