Techblog
Delivering excellent service with Singtel Fleet Visibility
Running a business that prides itself on service and on-time delivery is not easy. Not only do you have to ensure that all your operations are running smoothly, but you also have to be able to manage your fleet of vehicles so that they are always at the right place at the right time. In other words, you require a solution that gives you high-quality, reliable data on your fleet in real time.
With the help of Singtel Fleet Visibility, RedMart, a Singapore-based online supermarket providing home delivery services, is able to consistently delight its customers with on-time delivery.
Since its establishment less than two years ago,RedMart has been growing at a fast pace. However, this would not have been possible without the efforts of Mr Tim Klem, Vice President of Transportation of RedMart.
As a company that offers its customers an alternative to shopping at the grocery store, RedMart is all about convenience. Operating in a hyper-growth environment, the company has to ensure consistently good value, on-time delivery and the highest levels of product quality and customer service. According to Mr Klem, Redmart had bold expansion plans, but for it to succeed, it needed to implement a best-in-breed technology platform across all areas of its operations.
The only problem was, like any other SME, RedMart did not have the budget to spend on the most sophisticated solutions. "We have a fleet of drivers on the road each day, and we're faced with the problem of maximising fleet resources, minimising operating costs and maintaining an excellent level of customer service. And for us, excellent service means, among other things, on-time delivery," explained Mr Klem.
Raising customer satisfaction with Singtel Fleet Visibility
To ensure on-time delivery, Mr Klem needed a solution that would allow him to accurately track and pinpoint the locations of his vehicles. When he learned of Singtel Fleet Visibility's features, he knew it was the solution he had been looking for. "Our choice of Singtel came down to the combination of real-time visibility into fleet locations, historical track-and-trace and cost-effectiveness of the overall solution," shared Mr Klem. Implementation was also quick and hassle free, which helped the company benefit from Singtel's reliability.
Today, RedMart has reaped significant returns from its investment in Singtel Fleet Visibility. "With Singtel's easy-to-use Fleet Visibility dashboard, we are able to fully support our dispatchers. Our delivery team lives and dies by our promise to customers of on-time delivery. Fleet Visibility helps by giving us accurate and reliable positioning in real time so our dispatch team knows the exact location of a vehicle, enabling us to always maintain our promise," explained Mr Klem. RedMart's customers have also noticed the improvement in delivery times, as evidenced by the 95 per cent satisfaction scores.
Having witnessed the benefits, Mr Klem had only praise for the solution, "While we have our drivers to thank for our phenomenal performance - this was achieved only with Singtel's Fleet Visibility. As our company grows, we will, with Singtel's help, continue to deliver this level of performance."