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Dear members,
We've been reading so much SME-related news after the announcements made by the Finance Minister on Singapore's financial budget for 2013/14. I'm sure you've been keeping yourself updated with the debates going on, the various changes being implemented and how it all seems to point towards greater opportunities for businesses. If you haven't caught up on the latest news, we've put together a few articles that highlight some of the key changes that you need to take note.
In light of the measures the government is planning to put in
place, we've lined up a series of new content to boost your productivity and business efficiency:
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Let pictures do the storytelling – we're starting a series of cool infographics posters on digital sales & marketing. Our first poster, on Social Media gives you not just tips but a step-by-step guide on how to use these free platforms for your business. Print and pin it up, refer to it to
make a difference to your business today!
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Our 2nd eBook is now available for reading and download. The Stand-Out SME: Build a closer relationship with your customer is all about why Customer Relationship Management (CRM) matters to your business, and how you can use tools to help you better manage all the information you collect about your customers.
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Adding to your arsenal of Sales & Marketing tools, we're happy to announce the launch of AppExe – a comprehensive solution that will enable you to create your own mobile apps for iOS and Android platforms, without the need for advance programming knowledge.
Also, this month to help you get ahead, we're organising free workshops to help you familiarise with various SaaS apps. If you'd like to know more about building your website, how CRM can help you, refer to the SaaS section below.
Missed out on the Sales & Marketing event held at our Business Solutions Centre in February? Read more about it here, or view some of the photos taken at the event.
We hope the double dose of content in this issue will be useful for you. If there's anything specific you'd like to see in the coming months, please feel free write to us, we'd be happy to look into it.
Sincerely,
The SingTel myBusiness team
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Your 3-min guide to understanding social media |
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How do you have your message stand out against the large amount of content online? With infographics, you
can get attention by presenting important information in a graphical
manner. We've created an infographic poster to share with you tips on
Social Media for your business. Learn about the key platforms and how
they best fit into your sales & marketing funnel.
Be one of the first 50 to email us one statement on how you can use social media to change your
business, and we will send you this plus all the upcoming limited
edition posters! Use it to decorate your office, as a checklist, or even a conversation starter with your customers. Hurry, we have limited
posters, click here to get your copy now! Can't wait for a copy of the poster? Download the poster in PDF format here! |
| Build a closer relationship with your customers using CRM |
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Have you been impressed by a sales person who comes to you and seems to know everything about your
previous transactions, or would you like your new sales manager to be
quickly armed with all your customers' history without the need for you
to painstakingly go through it with them? It's all possible with
Customer Relationship Management (CRM).
CRM is moving beyond just keeping track of transactions on a
spreadsheet. You can use tools to better manage and interpret your
customer interactions both offline and online. We're happy to share our second eBook – The Stand-Out SME: Build a closer relationship with your customers through CRM.
Put together just for you, read about:
∗ Implementing CRM for your business – the Do's and Don'ts
∗ How CRM is evolving
∗ Putting your best face forward
∗ Take the guesswork out of CRM with business intelligence
Login to myBusiness to read the eBook today! |
| Coming to you soon... |
| myBusiness advisors column –
yes, more help is here! We're working to bring you a panel of subject
matter experts to help address your business questions. So, tell us what areas you might be interested in. We'll just need 15 seconds of your
time to help do a quick poll here. |
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| If you've been to our Insights
section over the past few days, you'd have noticed that we've revamped
the section to make it easier for you to get the content that you're
interested in. We hope you enjoy these improvements. |
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What the 2013 Budget can do for you
It's been more than a month since the announcement of the 2013 Singapore Budget in Parliament, and there have been countless
discussions in the newspaper and online about how the new regulations
and schemes will affect SMEs. How can you use the Productivity and
Innovation Credit (PIC) Bonus and the Wage Credit Scheme to increase
your efficiency and save expenses?
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Read about our coverage in the Budget special articles:
> Government to unveil measures to help SMEs
> What every SME hopes to hear
> Budget highlights for SMEs
> Key changes in SME-related policies
> Government sets aside $90M for SME collaboration
You can also download SPRING Singapore's Budget Measure for SMEs quick reference on all the changes that affect you.
Have feedback? Do email us at mybizblog@singtel.com |
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AppExe – DIY mobile apps in days
Mobile phones have become an essential part of everyday life,
with every Singaporean carrying an average of 3 mobile phones^. Why not
engage your employees, customers and suppliers through mobile apps? |
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AppExe, a fully DIY mobile
app builder, designed for businesses to build, test, host and release
your mobile apps on Android, and iOS app stores. You do not need to
write any programming codes, just drag and drop the widgets to build an
app within days! AppExe lets you:
- Save time and money without engaging a third party developer
- Build one app for both mobile platforms
- Update and make changes to your app without extra cost
- Shorten your time to market.
> Get your 8 step cheatsheet in designing mobile app
> Launch Special: Enjoy more than $400 savings when you sign up today!
Useful readings:
> How SMEs are using mobile apps for their business – Learn how BreadTalk, Reebonz and
Mr Bean have been using mobile apps to engage their customers
> Should you create a mobile app?
> Why a Mobile Presence just might save your business
> How you can further your business with mobile marketing tools
^ Source: http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications/Statistics-on-Telecom-Services/Statistics-on-Telecom-Services-for-2012-Jul-Dec.aspx#.UPNq4-Q4tqU  |
| Free SaaS Apps workshops |
We've hosted many of you at our Business Solutions Centre and these are some questions that have
been asked:
- Am I infringing on copyrights if I embed a YouTube
video or Google Map on my website?
- Do I need programming knowledge to build a website?
- What is Social Media, and can I use it for free?
To learn more, sign up for Web Builder, as well as other free workshops to get your answers:
> Web Builder > ONEOffice*
> Second CRM > QuickBooks Online*
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*ONEOffice and QuickBooks Online workshops are open to trialists and customers only. |
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Grants
Get up to $15,000 in assistance with the PIC Bonus
One of the announcements in this year's budget was the inclusion of a Productivity and Innovation Credit (PIC) Bonus. This bonus is paid out on top of the existing PIC Scheme from IRAS.
Under the Bonus, you'll be entitled to a dollar-for-dollar matching cash bonus during Years of Assessment 2013 to 2015, subjected to a maximum
of $15,000 for all 3 YAs combined.
To enjoy this bonus, your business will need to have
made a claim for the PIC Scheme first. You can learn more about the PIC Scheme and PIC Bonus from our techblog articles. By the way, most of our SaaS solutions are
applicable under the PIC scheme, so do take advantage of it. |
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