For those who suffer from constipation, this product will change your life for the better. Specially designed to help with bowel movements by imitating the natural squatting position, Squalet Toilet Step Stool is the brainchild of these two young men, Strife and Liangzhi (from left to right), whose friendship goes all the way back to secondary school.

The idea to start a healthy lifestyle online shop came about when they met together over dinner to discuss how they can solve Liangzhi’s constipation problem. This inspired them to start off with the Squalet Toilet Step Stool, which targets people who have constipation, pregnant mothers who are more prone to issues like constipation and hemorrhoids, as well as those who are concerned about having good colon health in the long run.

According to Liangzhi, lack of sense of security is one of the main factors that deters people from buying online, be it payment or waiting for their orders to be fulfilled. Squalet aims to provide timely communication to their customers throughout the whole buying process, from enquiry to after-sales support.

Liangzhi also shared that that they often get product-specific enquiries as Squalet Toilet Step Stool is a relatively new product in the market. As such, they consolidate an information booklet on constipation and also work offline with doctors to educate patients on the benefits of squatting to eliminate waste. On top of that, efficient fulfillment is another key aspect that Squalet focuses largely. “It’s our priority to deliver fast so that customers feel safe about their orders,” said Strife. This not only helps increase customer satisfaction but also encourages word-of-mouth.

Two biggest mistakes made by online start-ups (and how to avoid them)

First, Inventory management was a headache for Squalet when they tried to introduce a wide range of products at the start. They realized that it’s not only time-consuming but they are also slowly losing their company’s identity as there’s no one best product to represent their brand. As a result, they reduced the number of product types and focused on promoting their best-selling product, Squalet Toilet Step Stool.

Second, Strife and Liangzhi were initially reluctant to spend on marketing due to limited budget. This is common among new start-ups as they want to cut down on unnecessary expenditure such as paid advertising. However, Squalet decided to give it a try and found out that even though profit was low at the beginning due to marketing expenditure, their inventory was moving faster and this became the turning point of their profitable online business.

Advice to those who are thinking of starting their own online business

Online business trends are constantly changing and every online entrepreneur has to create or spot opportunities with which to build or strengthen his business. The best advice therefore would be to take risks, keep experimenting, and find out which strategies work for you and your online business.

Start now, fair early, and learn fast!