Customer Story
CASE STUDY: Keep full control over your company's website with Singtel Web Builder - Lissome Systems
Wouldn’t it be great if you could build and customise your business’ website by yourself to look and include features just the way you want it to? With Web Builder, you can, even without any web programming or coding knowledge.
By the myBusiness techblog team
In today's digital world, building an online presence is an extremely important part of sales and marketing. Practically every business, from large Multi-National Companies to the local small businesses, has a company website with information about the business, its products and services, for the benefit of its customers.
If yours is a business that needs a website or has an existing one in need of a revamp, consider using Singtel Web Builder, an instant web building toolkit with an advanced WYSIWYG (What You See Is What You Get) interface that does not require you to have any coding knowledge.
The beauty of this tool lies in its simplicity of use.
Lissome Systems (Int’l) Pte Ltd is a company that utilises this solution and appreciates how easy it is to create and manage its website. Lissome is in the business of providing consultancy, information communication technologies, integrated communications solutions and services for homeland security agencies, and the company management realised that they needed a website which could be easily updated with the latest company capabilities and technical information about its security products.
According to Mr. Benji Chen, engineering manager at Lissome, they needed a solution that allowed them to easily manage the content on their company website (on their own) such as, choose and upload pictures and videos, receive online enquires and feedback, and a search function for customers to better navigate the website - all without having prior technical knowledge about how to create a website.
Web Builder allowed them to do all that, and more, in an intuitive and hassle-free manner. With 2GB of online storage for hosting of the web site and over 70 professionally designed themes, free stock images and business icons, Lissome could easily put together just the right corporate image, while enhancing the visitor's experience through interactive widgets such as feedback forms, event calendars and Google Maps. The solution also allows for the embedding of social media widgets from YouTube, Facebook and Blogger, which gives visitors the option of sharing and liking the website. Web Builder's mobile optimisation is a further bonus for visitors on the go.
"Our previous website was dull, less interactive and less informative. With Web Builder though, it was so easy to use that I was able to create web pages immediately using the registered 30-days trial version package. The migration process from our previous website was also painless."
An additional feature of Web Builder is its integrated web analytics feature that allowed Lissome to better understand their customers’ needs and habits, enabling them to make better informed predictions and decisions. Lissome achieved it by linking the website to a Google Analytics user account, Lissome was able to generate a full range of web analytic reports, such as knowing the number of visitors, the source of traffic to its website, visitor behavior and how they interact with the website content.
"It definitely increases the exposure of our company to customers and business partners who want to know more about our company's structures and business offerings. We receive more enquiries from the online feedback form and these immediate feedbacks enabled us to service our potential customers and business partners more efficiently," added Benji.
Lissome's sales team has, after the website revamp, been better able to focus on promoting the company's products, since information on these were easily available on the website for customers to have an initial reference point. Sales enquiries also increased as customers were better informed about their advertised products and could contact the company for more detailed technical specifications.
"I highly recommend Singtel myBusiness’ Web Builder solution. It is easy to use with the available website template styles to choose from and to create web page without HTML/XTML commands required. It also requires less time to construct an informative website with immediate uploading and placing of files, images and attachments. It even has a web page layout feature for customising different web pages."
"Furthermore, the availability of Meta keyword tagging provides Search Engine Optimisation (SEO) for our potential customers by directing them to our website. The best part is, I am able to update the website anytime and anywhere without having to go through a professional website designer."
And that, is staying in full control.
Watch a short video introduction of the Web Builder solution:
Sign up here to try the full-featured Web Builder solution for free for 30 days. Web Builder is available exclusively on Singtel myBusiness portal.