Techblog
How Adtiq makes digital marketing Quick, Simple and Affordable for SMEs
Singapore SMEs such as Terrarium4u, ArmourUP Asia and The Wedding Scoop discover how digital marketing platform Adtiq can make online advertising Quick, Simple and Affordable.
With an increasing number of customers turning to the internet for purchase decisions or research, using online channels for marketing and sales is an important focus area for SMBs today.
However, not all entrepreneurs have the time, resources or skillset to ensure a successful digital marketing campaign.
More and more entrepreneurs are turning to affordable digital advertising platforms like Adtiq to launch campaigns to better target customers, track results and deliver more effective digital advertising campaigns in less time and for less money.
As a small business owner, you have your hands fulfilling orders, responding to customer requests and looking for new opportunities. That doesn’t leave much time for digital marketing.
Thankfully, Adtiq makes managing your digital marketing campaigns much easier and faster. Just askEdmond Cheok, founder of Terrarium4u, an online store that sells custom-made terrariums.
He was inspired by the lush gardens depicted in the 2010 movie, Alice in Wonderland, and began to create his own tiny yet elaborate landscapes contained in small globes or glass containers.
After selling these terrariums to his friends and family, the business became a hit on social media and Edmond found himself with many more orders on his hands.
However, as his customer base expanded beyond his immediate network, Edmond – who also has a fulltime job – knew he didn’t have the time to optimise his digital marketing efforts. So, he decided to try Adtiq.
“Time is a major hurdle for me. I need to manage my own website, design my Google Search Ads and promote my business. I just don’t have the time to do it all,” says Edmond.
Adtiq has drastically reduced the time that Edmond would otherwise spend on figuring out and optimising his online advertising.
“Adtiq frees up my time so I can focus on customising terrariums to suit every customers’ requests,” he says.
Digital marketing is not always easy. It requires a specific skillset, and the plain fact is that many entrepreneurs don’t have the expertise needed to effectively optimise their digital marketing campaigns.
The good news is that Adtiq can help.
CrossFit enthusiast Ong Hee Chai set up ArmourUP Asia in 2016, initially selling a small selection of CrossFit accessories, such as wrist wraps and knee sleeves. But his strong business acumen helped him tap into his customers’ needs, which drove the rapid expansion of his product range.
However, as the profile of CrossFit grows in Asia, Hee Chai is eager to stay ahead of his competitors. He believes that digital marketing is manageable way to reach his customers; he is using Adtiq to customise his digital campaigns and help expand his business in Thailand, Malaysia and Indonesia.
“We believe that there is still a vast opportunity for ArmourUP to reach more customers through digital marketing,” he says. “We could definitely work with something that is simple to use and that delivers results right when we need it.”
Affordable digital advertising
Budgets are tight for SMBs, and many can’t afford to spend a lot of money on traditional advertising channels. Thankfully, online advertising is more affordable and offers SMBs the opportunity to connect with new customers for considerably less budget than a TV, radio or print advertising campaign.
However, online advertising can also be a waste of your hard-earned money if your digital marketing campaigns lack a tried-and-tested strategy that maximises the ROI. This is where Adtiq can help.
Husband-and-wife team Leana Doray and Dharma Sadasivan launched TWS in 2013 but its only recently that they have decided to expand to regional markets. They used Adtiq to promote their online wedding publication, The Wedding Scoop (TWS), to new regional markets.
Says Leana, “Our objective now is to expand to overseas markets and show our clients that our strong readership and great content positions The Wedding Scoop as the right marketing and advertising platform for them in these markets.”
To achieve this, Leana and Dharma are investing in digital advertising for the first time.
“We have a strong social media following but we have never marketed ourselves as a business before,” admits Leana. “We are quite excited about running a multi-channel campaign promoting ourselves in the region for the first time.”
She hopes to use the intuitive functionality of Adtiq to quickly test market response, fine-tune the message and drive business growth.
“Adtiq is a platform designed for SMBs like ourselves; it is the best and most cost-effective way for us to market into the region. It’s a one-stop self-service concept that is really worth the buck,” she says.
Let’s face it – as a busy entrepreneur, you may not have the time, experience or budget to run a digital marketing campaign that will attract new customers and significantly boost your revenue.
Adtiq offers an easy-to-use and affordable solution that will help fill your knowledge gap, save you time and run measurable digital marketing campaigns that will deliver real business results.