Techblog
Sparking off new opportunities with Web Builder – Sparkanauts case study
myBusiness’ Web Builder enables Sparkanauts to manage its website with ease so the team can focus on its core purpose – helping children learn better through play.
View or download the case study from our Slideshare, or read the full article below.
Sparking off new opportunities with Singtel myBusiness Web Builder - Sparkanauts case study from Singtel myBusiness
As a business specialising in early childhood development programmes for children from five months to six years old, Sparkanaut’s online presence is especially important for the school’s business operations. Its website is the main platform for busy parents to send in enquiries and access class information, schedules, promotions and more.
Discovering an Ideal Solution
Prior to Web Builder, the Sparkanauts website was created and managed by a team with the specific technical knowledge required to update or make changes to the coding on the website. When the staff-in-charge left, no one in the team had the technical skills needed to keep the website running. “It took me over two weeks to figure out what the different widgets were for,” Manager Steven Diong recalled. Even then, managing the site wasn’t a straightforward process.
It was only after Steven shared his struggles with his friends that he found out about Web Builder on Singtel myBusiness. Web Builder provided exactly what Steven needed – a user-friendly interface that could be managed without programming knowledge, so that any staff member could take over content management responsibilities easily.
When Sparkanauts signed up for Web Builder, migration to the new interface was a breeze. When the occasional inevitable hiccup occurred, it was resolved promptly and professionally. “The technical support provided has been immense, making the whole process of migration a painless exercise,” Steven added.
Customising the Perfect Website
Web Builder comes along with a “WYSIWYG” (What You See Is What You Get) interface, and this enables code-free website building and management. According to Chen Jia Wei, Account Manager at CommonTown – Singtel myBusiness’ partner for Web Builder, this feature enables Sparkanauts to modify and update content easily. For example, the point-and-type and drag-and-drop features of the Editor Tool saves precious time – so that the team can focus their attention on what matters most – the children.
Steven also finds Web Builder’s integration with Google Analytics especially useful for Sparkanauts’ online marketing campaigns. This feature allows users to generate their website’s analytics such as traffic sources, visitor profiles and visitor behaviour to better understand their customers – and ultimately, enable the team to make better informed marketing decisions.
Web Builder has a wide selection of professionally designed themes, free stock images and feature-rich widgets for businesses to choose from. Businesses also have the option of using their own visual content. Sparkanauts chose to do that – and it was easy to put the content together to create the website design they had in mind. Since the launch of the new website, many parents have expressed their liking for its more refreshing layout as well as ease of navigation.
Because of Web Builder’s ease and flexibility of usage, Sparkanauts has been able to integrate a third-party feature to create a “Virtual Tour”. This too, has been a hit with parents as they can now navigate around the room 360 degrees to get a real-life perspective of the classrooms without having to go on-site. Sparkanauts has also received many positive comments about this handy new feature, which has been playing a part in encouraging parents to enroll their children in its programmes.
Playing with New Ideas
Citing the ease of use, wide variety of widgets as well as reasonable subscription costs, Steven is all for recommending Web Builder. Impressed with the solution so far, he is looking into incorporating e-commerce for customers to purchase products such as educational toys and games directly through the website.
Moving forward, Steven intends to enhance the website further by expanding its resource section so that parents will be able to have access to free educational materials. He also hopes to cater to Chinese-speaking parents by providing the content in Chinese as well. These will enable Sparkanauts to reach out to a wider audience and ultimately, boost their business. .
There are also plans for Sparkanauts to expand its business beyond Singapore. When this happens, the team will be well-equipped to handle the increase in website content management and customer relationship requirements across the globe – all thanks to Web Builder.