Techblog
Is SEO worth more for your business than advertising?
With limited resources when it comes to digital marketing, many small businesses choose to focus on social or search advertising. SEO is still important – find out why.
Many small-to-medium sized businesses have stretched resources, manpower and money. Their marketing efforts may already be maxed out just focusing on multiple social media campaigns or creating different AdWords ads. It’s not easy.
The truth is, customers are searching every day for products and services so your business website needs to appear in these results. You need to remember SEO.
In many cases, Search Engine Optimisation, or SEO, is forgotten after the initial flurry of launching a business website. To be effective, SEO needs to be an ongoing concern.
What is SEO?
SEO is the practice of updating and optimising the content on your website to increase your business website's relevance and position in search results on sites like Google, Yahoo or other popular search engines.
These search engines rank your business website on a number of criteria based on the relevance to what someone searches for.
The goal of the search engine is to return unbiased search results that give a person the most relevant information to them—and quickly.
This is why SEO will help if you want your business website to be discovered.
This article was originally posted on Adtiq's blog. Click here to read the full post.