Techblog
Infographics: Make web searches point to you: Search Engine Marketing demystified
As more and more information become readily available on the internet, your customers are turning to it to learn more about your product before they even step into your store. How do you ensure that your website shows up in their search results?
Businesses are practicing what is called Search Engine Marketing, or SEM, to make their websites more search friendly, and ensure that their businesses and brands show up more prominently. It's not as difficult or challenging as you may think.
This infographics was put together to help you understand more about
- What is SEM,
- Why do you need to do SEM,
- What are the different forms of SEM, and
- What you should measure when you make use of SEM
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