Techblog
How to design a great digital experience for your customers
Applying user experience (UX) design principles to create an engaging digital experience for your customers.
Have you ever wondered why the checkout button on your favourite online store is usually placed on the right, or why text is usually aligned left? Have you ever been put off by websites that demand your email address on every other page? The best websites are designed with the user in mind, and at their heart is the user experience, more commonly known as UX.
Put simply, UX needs to align with two main goals: business goals and user goals. The goal of a UX designer is to align these goals so that the business benefits when the user reaches their objective.
How to do that? Put yourself in the user’s shoes.
With that in mind, here are some basic rules to abide by when creating your website.
1. Site has to be responsive
Google has found 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% will visit a competitor’s site instead.
Responsive web design is the idea the websites should respond based on the size of the screen or web browser your customers is viewing your website from. The good news is that designing for a responsive website can be as simple as installing a plug-in during the design phase – this will automate the process for you. When it comes to layout ensure text does not run, and images are cropped to fit all screen sizes.
2. Three main colours
Have you visited a website that used such a wide array of colours you felt the page was too busy so you decided to leave? Stick to three main colours backed up by complementary colours to differentiate between elements like buttons, links, headers, footers and navigation. Something to help them stand out and make it easy for users.