Techblog
How to boost your SEO by blogging
Search engine marketing and SEO are constantly changing. A simple business blog, updated regularly with useful content, can be an easy way for small businesses to appear in search results.
Every new business owner’s first digital marketing question usually goes like this: “How can I make my website show up on Google search so that people will see it?”
The quick and low-cost answer? Create content on your website such as blogging about your business.
By creating blog articles around your company's product or services, search engines may pick them up as relevant content and offer them as search results when a potential customer searches for related keywords.
Unfortunately, blogging isn’t easy. Some of us were born with a flair for words, while others take a long time to think of an interesting topic to write about. Just writing about the same topics based on the keywords associated with your business isn't necessarily going to work.
That said, blogging is one of the most effective ways to get found online. Here are three ways you can get improve your search rankings by blogging.
1. Focus on topics over keywords
RankBrain, Google’s machine-learning artificial intelligence system, is now able to process searches based on intent. In the past, marketers sweated over ranking for every form of the same word. For example, makeup and cosmetics, where a search for each word would bring up different results. Today, a search for “makeup” will also show you results for “cosmetics”, and variations like “beauty”, “beauty products, and so on.
What does this mean? Instead of focusing on the ranking for specific keywords, we should aim to rank for topics instead. Topics for software platforms could include “productivity tools”, “software as a service”, “accounting tools”, “payroll systems”, and so on.
You might be thinking, “Isn’t is harder to rank for topics?” Yes, but the good news is, regular blogging about these topics, using long-tail keywords, will help you rank higher in search. Long-tail keywords, by the way, are words or phrases that are more specific, and longer, than commonly searched individual keywords. For example, most users would search for a generic term like “facebook advertising” while a longtail phrase like “small business facebook advertising in Singapore” would make it more specific to target. Just make sure you’re offering users content that’s useful.
Learn more about Topics Over Keywords here.