Have you ever been impressed by how a hotel remembers your personal preferences from the last time you visited them? Or when your business partners are able to "predict" your needs even before you mention it to them? That's the power of Customer Relationship Management (CRM).

Your every interaction with your customer can provide you with insights that will help you better understand them, and help create more leads. However, CRM is moving beyond just keeping track of transactions on a spreadsheet. You can use tools to better manage and interpret your customer interactions both offline and online. The Stand-Out SME: Build a closer relationship with your customers through CRM was written to share with you the advantages of CRM, and how you can better manage the data you collect, to create business opportunities for you.

In this eBook, read about:

• The power to impress your customers with CRM
• Implementing CRM for your business - the Do's and Don'ts
• How to generate leads online with CRM
• Social CRM - How CRM is evolving and Putting your best face forward
• How is CRM relevant to you
• Take the guesswork out of CRM with business intelligence